If you already have a website, make sure it’s up-to-date and functional. If your company is looking to expand its web presence, consider working with an IT service provider to create or update your website. No matter what you’re planning on doing with your site, make sure it is working properly before beginning any project. Visitors are not interested in sites that aren’t functioning correctly or can be easily navigated.
While your audience is naturally going to be more interested in finding out about how you can help them solve their problems and make more money if you can offer information that’s useful to them but outside of what they know you do, it will establish thought leadership. A great example of thought leadership content could be an interview series with experts within your industry. (e.g., web developers, sales managers) You can then publish these interviews on your website or as guest articles on other sites.
One way to maintain your online presence during tough economic times is to make sure you’re available on mobile devices. If your business website isn’t optimized for viewing on smartphones and tablets, you could lose out on prospective clients who are looking for local businesses through their mobile devices. Instead of launching a separate site just for mobile users, it may be easier to create an entirely new section of your existing website that's designed for use on smaller screens.
If you’re like most small businesses, you may be on a tight budget when it comes to your company’s website and IT services. However, there are still ways to optimize your website so that your customers can find you online when they want to reach out. Start by optimizing your title tags, headlines, and meta descriptions.