Why Do I Need a Logo?

Updated: Feb 12


When you think of a company, what do you think of? Is it the brand name? Is it their slogan? Does it have anything to do with their logo? The logo is an important part of any business and can help your customers to identify you more easily in the future. With this knowledge, you’ll want to make sure that your logo design gets noticed and represents your brand in the best way possible. To learn more about why you need a logo and how to get started designing yours, keep reading below!
Why Do I Need A Logo?

When you think of a company, what do you think of? Is it the brand name? Is it their slogan? Does it have anything to do with their logo? The logo is an important part of any business and can help your customers to identify you more easily in the future. With this knowledge, you’ll want to make sure that your logo design gets noticed and represents your brand in the best way possible. To learn more about why you need a logo and how to get started designing yours, keep reading below!


Logo Mistakes to Avoid

When you’re starting a business, it can be tempting to think that less is more. If you’re not sure if people will respond to your product or service, or if you don’t have enough capital yet, then why spend resources on something as optional as branding? Or so goes one common logic. But what many founders fail to consider is that consumers are exposed to thousands of brands each day – and only pay attention to about 5% of them. How does a new company distinguish itself from such an oversaturated environment? A logo is one small thing that can help make customers take notice of your brand in their daily lives.


How Much Does a Logo Cost?

Many factors go into determining how much it will cost you to get a logo designed. The simplest method for determining what kind of price range you’re looking at is to figure out how much you want to spend, and then choose your designer based on their hourly rate. For example, if you want your logo to cost $300, and one designer charges $30/hour while another charges $50/hour, you’ll need 5 hours of work from each (15 total) to meet your goal—but which designer ends up with your business is totally up to you. If the design isn’t just about looks but also communication and company culture, ask yourself whether or not one person’s personality feels more right than another. If any kind of difficulty doesn't worry, you can contact DOT IT Services for the professional logo.


Is Custom Better Than Pre-made or Free Logos?

In short, yes. With free logos, you usually get what you pay for. They’re often low-quality and will look amateurish when printed onto business shirts. While you might find a service like Fiverr that lets you purchase pre-made logos for $5—or less—you’ll be missing out on quality design and expert consultation. If budget is your main concern, consider starting small with a professionally designed logo template before moving to full custom. You’ll likely learn more in an hour of working with one of these designers than you will be using one of those other services. You can also create a professional logo starting from $25- or more with DOT IT Services, with the proper brainstorming and creative ideas.


What Are the Benefits of Getting a Custom Logo Design vs. Free Online Tools?

A custom logo design gives you more than just an image for your brand; it gives you an identity that is unique to your business. It's a piece of collateral that will be associated with your company in ways that social media and other online tools just can't. You'll find it on business cards, in print ads, on signage, and much more. Your logo is how people perceive your company; make sure they're seeing something professional and well-thought-out before introducing yourself to anyone else. And yes, there are plenty of free resources out there if you need something quick—but if you want a professional look at a great value, don't hesitate to invest in a professionally designed logo. Then you can go with DOT IT Services to build your Professional logo for your brand.


How To Pick A Good Designer

One of your biggest goals as an entrepreneur is to build your brand and establish your own identity. A good designer is essential to helping you stand out from other businesses, especially with all of today’s companies trying to grow through social media. How do you find that designer who can help you take those steps toward success? The next time you’re thinking about starting a business and want to make sure that it's properly represented, here are some tips for hiring a logo designer: Know What You Want: Before even starting to look for designers, come up with an idea of what kind of logo you would like.


How Can I Use My Logo In My Business And Online Presence

Once you have your logo, it’s time to use it across your business and online presence. First, use your logo on your website and business cards. Next, begin adding it to social media profiles: Facebook, Twitter, LinkedIn...and don’t forget about Instagram! (Instagram lets you upload a custom image for free.) If you want to design or develop a new logo for your brand DOT IT Services will help you to design the logo which is perfect for your brand, the logo that features your brand name or initials. Once they’re created, simply add them as an image over any other profile picture or video post. Over time these images become more recognizable and associated with your brand.


Design Your Custom Logo Design

With DOT IT Services

Every business needs a custom logo design. It is one of the most important elements that’ll make or break your brand. While there are plenty of free logo design templates online, these will only get you so far. The best way to create your custom logo design is by outsourcing it to an experienced designer like DOT IT Services—and they’re available at up to 80% less than what other local companies charge! With DOT IT Services you’ll be able to sit down and discuss your business with them in detail; not just about your company's image, but about its goals and plans for expansion. You can also order custom shirts with their own unique designs or logos from them at affordable prices as well. Get started on creating your brand today!



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